Online Ad Sales

Service Description

As more and more ad dollars migrate from traditional/offline media platforms, there is an increasing need for sales professionals who are skilled in selling digital ads for a variety of platforms. This course is an introduction for those who need to transfer their knowledge from the offline world to digital. To be truly effective at selling digital solutions, sales professionals require both confidence and the competency to work a variety of platforms. This course indicates how to effectively pitch and sell online solutions to prospective clients. Students will get an overview of the digital media market, learn the vocabulary of the digital space – CPAs, CPMs, MPUs, RTB -and how to use them. The mysteries of planning and selling across multiple channels, and a whole lot more, will be revealed.

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