Sporting Life

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Every day, sports fans gather in front of screens or in a stadium to cheer for their favourite players and teams. Sports content is uniquely exciting; viewers are never sure what the outcome of a game will be, which is why they tune in. Big brands like WWE have become BIG Entertainment. In fact, WWE markets itself as itself as “soap opera in a ring.” The buying and selling of sports rights generates big money and operates in its own niche. Today, there are a myriad of ways for sports fans to consume content. The process of acquiring rights for major events is a science in and of itself. How do buyers go about acquiring these rights? What’s involved in the negotiations?

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