Video Will Play After Ad

Service Description

As more and more viewers use technology to skips ads on mainstream television, advertisers are finding new ways to ensure that their ads get seen. Branded content and product placement are effective responses to this problem. This includes sponsored events, video games and online webisodes resulting in new kinds of partnerships. In addition to covering the cost of original and acquired content, TV ads fill silent gaps. They must be engaging in order to motivate viewers to purchase products and services. In this course students learn how branded content and product placement work. They also learn about the role of the schedule in determining the appropriateness of a product or service, and how to match these to the “right” broadcaster, budgets, rate cards, and demographics. The course also covers how professionals create successful ad packages while explaining the difference between off-prime and prime time spots, and the effectiveness of repeating spots to reinforce messages. Ultimately, this course will open up a whole new world filled with potential for success.

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